Graphic Design · Creative exploration

Visual Research & Creative Moodboards

Exploring visual identity through colour, imagery, composition and creative research.

About this project

Every creative concept starts with exploration. Through moodboards and visual research, I experiment with colours, images, typography and textures to discover how different elements can communicate a particular atmosphere.

These studies explore contrasting visual directions, from a bright, summer-inspired aesthetic to the emotional impact of a single colour. By combining photography, graphic elements and carefully selected references, I investigate how visual choices can shape the personality of a design.

For me, visual research is not just about collecting inspiration. It is about understanding why certain combinations work and how they can be translated into meaningful design concepts.

Focus

Visual researchMoodboardingColour theoryArt directionCompositionCreative exploration

Type of work

Design research: a physical moodboard and a digital colour study.

Physical moodboard on a table with summer imagery, sneakers, water, a colour palette and the word Sunrise. — Sunrise — Exploring summer aesthetics through colour, imagery and texture.

Digital colour study about red on a computer screen, with photographs, the repeated title Red and several shades of red. — Red — A visual exploration of passion, energy and the emotional power of colour.

The red colour study uses existing photographs and brand imagery as reference material. There is no collaboration with the brands shown.